Outdoor Flea Market on M-37
Underdog Market is an outdoor flea market located right on M-37 in White Cloud, Michigan. Whether you're a seasoned vendor, a first-time seller looking to clear out the garage, or a shopper hunting for deals, there's a spot for you.
Situated on one of the busiest roads in the area. High drive-by traffic means more eyes on your merchandise.
Outdoor vendor spots right on M-37. Set up, sell, and pack up at your own pace.
From vintage finds to fishing gear to handmade goods. Every week brings something different to discover.
Live out in the middle of nowhere with no drive-by traffic? Bring your stuff to Underdog Market and sell it where the people are. No experience needed. Just show up, set up, and sell.
Sign Up for a SpotHours may vary based on weather, especially Friday mornings in early spring and late fall. Check back here for the latest schedule. We update as soon as we know.
Morning hours weather dependent in early spring. Vendors welcome to stay past 5 PM as long as shoppers keep coming.
Full day market. Come early for the best selection.
Season runs April through late fall. Weekly, every Friday and Saturday.
Set up shop at Underdog Market. Bring your own tables, coverings, and merchandise. We provide the location and the traffic.
Approximately 8' x 16' outdoor space.
Dedicated food truck area for mobile food vendors.
Lock in your spot for the entire season and save big.
Early bird pricing available through April 3, 2026. No refunds on season passes.
Everything. Vendors are responsible for their own tables, coverings, chairs, and merchandise. We provide the space and the foot traffic.
No permits or insurance required for vendors.
Daily spots are $5 cash, paid at the door when you arrive. Season passes can be purchased through PayPal or in person.
Walk-ups are welcome on market days. For guaranteed placement or season passes, apply through our vendor form.
Weapons of any kind are not permitted at Underdog Market. All other merchandise categories are welcome.
Vendors may begin setup before the market opens. On Fridays, vendors are welcome to stay past 5 PM as long as shoppers are still coming through. Teardown at your own pace at the end of the day.
We operate rain or shine. Hours may be adjusted for severe weather, especially on Friday mornings during early spring and late fall. Check our schedule for the latest updates.
Season passes are non-refundable.
Absolutely. Many of our vendors are first-timers having what amounts to a garage sale. No experience necessary. Bring your stuff, set it up, and sell. M-37 traffic does the rest.